IOWA FINANCE AUTHORITY
OWN IT!
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The goal of this statewide campaign was to raise awareness of the first time home buyers program offered from the Iowa Finance Authority (IFA). Buying a home can be very stressful at almost any stage of life — especially when it’s your first time. As such, the project took on a light and friendly tone to make the process feel approachable.
This campaign used animated ads, video pre-roll, outdoor and a partnership with Iowa Realtor Association to drive our target audience to a campaign-specific microsite. Creative highlighted the annoying parts of living in an apartment (or your parents’ basement). We emphasized that by working with Iowa Finance Authority, you could choose a better option: Own It.