BROWNWINICK
BRAND EVOLUTION
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One of Iowa’s first tax-law specialty firms, BrownWinick, was looking for a brand update that could lead the way forward for years and reflect their ever-evolving business environment. This required creating a narrative and aesthetic that blended tradition and innovation.

This shift was summarized with the tagline “Be Bold. Be Wise” and supported via a logo redesign, website update and ad campaign. Revitalizing the brand offered additional creative license, including the creation of unique brand extensions that includes offering clients a custom blend BrownWinick coffee.