KUM & GO
WARM & FUZZY
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All The Feels

The Kum & Go convenience store chain wanted to raise awareness of their Java Ridge coffee brand and raise money for Toys for Tots one dime at a time.

A nice warm cup of coffee and a donation that gives you a warm and fuzzy feeling gave us the inspiration to create Warm & Fuzzy. These lovable, coffee-guzzling spokescreatures starred on radio, TV, outdoor, Twitter and a mobile app. They soon garnered local media coverage and mentions on c-store blogs.

Coffee sales went up 6% during an unseasonably warm autumn when other retailers nationwide saw flat coffee sales. Best of all, $154,000 was raised for Toys for Tots. Kind of makes you feel warm and fuzzy all over.